DESIGN INTERNSHIP

SONY MUSIC

Designing Visual Systems That Capture Artist Identity While Scaling Across Campaigns

ROLE

Design Intern, Digital Team

DURATION

Feb 2023 - Apr 2023,

Sep 2023 - Apr 2024

SKILLS

Adobe Creative Site

Branding & Marketing Templates

Motion Graphics Design

Digital Marketing Media Management

OUTCOME

Accumulated 4.2M+ Tiktok views across managed digital accounts.
New Design Workflow implemented during the course of my internship.

Graphic Design & Motion Graphics

I created static and motion graphics for several official Epic Records digital channels, including Epic Records official, Tyla, 21 Savage, Madison Beer, and more.

BRANDING

Aligning visuals with the Epic artists’ brand

Epic Records has a distinct edgy and dynamic style that I wanted to bring to the forefront of my design work.

Dynamic

Striking typography, confident use of space, and strong contrast in visuals.

Edgy

Has a sharp, trend-forward attitude; not afraid to push boundaries and be expressive!

Polished

Visually crisp and well-executed, reflects quality and professionalism.

Artist One Sheets

Concise, visually appealing one pager that highlights key information about an artist, including their bio, music, achievements, and branding. Serves as a promotional tool for partnerships, showcasing artists’ identity and impact at a glance.

What’s a One Sheet?

The process for requesting One Sheet design updates is confusing and bottle-necked.

I NOTICED SOMETHING…

To create a shared sense of truth, I introduced:

Figma Templates!

BY CREATING A SERIES OF THREE MAIN TEMPLATES IN FIGMA, I WAS ABLE TO:

Condense my work- avoiding building from scratch.
Improve the existing design workflow...

So I could shift my focus to visuals!

Before: Fragmented Workflow

WHEN I STARTED AT EPIC RECORDS…

As the primary designer on this project, I noticed the process for updating data/copy (which was very frequent, due to fast-paced environment) was bottlenecked. This resulted in inconsistencies and delayed updates to Onesheets, as well as multiple file versions.

AFTER INTRODUCING MODULAR TEMPLATES…

AFTER: Streamlined System

Migrating artist one-sheets to shared Figma templates transformed a fragmented, manual workflow into a streamlined, collaborative system. Marketing, A&R, and PR teams could edit content and leave comments directly in one live file, eliminating back-and-forth and version confusion. Updates were instantly reflected in exports, creating a single source of truth that stayed current and let the design team focus on visual storytelling instead of repetitive edits.

Designing Systems That Protect Creative Focus

Creating space for visual storytelling

By simplifying the workflow, the team could spend less time wrangling content and more time crafting visuals that captured an artist’s identity at a glance. The templates preserved flexibility while maintaining brand consistency, allowing designers and non-designers alike to move quickly without sacrificing craft. The result was a smoother, faster process—and stronger, more expressive work.

Driving adoption through clarity, not mandate

When I introduced these templates, Figma was still new to much of the team. Rather than enforcing a new tool, I focused on showing value quickly—walking stakeholders through live examples, documenting best practices, and designing the templates to feel familiar to existing workflows. By lowering the learning curve and demonstrating how the system saved time and reduced errors, the team organically adopted Figma as their go-to tool for artist one-sheets.

Building a visual design foundation I still rely on today!

This experience sharpened my eye for typography, hierarchy, and color, and taught me how small visual decisions shape how work is perceived and understood. Just as importantly, it showed me how strong visual design is rarely solo work—it’s built through collaboration, critique, and iteration with partners across marketing, product, and strategy.